Monday, September 28, 2015

Planning ahead: Jeb Bush reserves TV ad time in early primary states

Amid the concerns of top financial donors that he's lagging too far behind in polls, Jeb Bush signaled on Monday that he's got plenty of money in the bank to stay on the campaign trail leading up to next year's early primaries. The Bush campaign announced plans to reserve -- but not outright buy -- $7.8 million in television advertisement time in Iowa, New Hampshire and South Carolina in January and February. By reserving time, a campaign is able to lock in a certain ad rate in advance and get first dibs on the best time slots before other campaigns and super PACs try doing the same thing at a later point.

Read more at the Washington Post

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